Tourism boss calls time

Brett Ince will finish up as Tourism Greater Geelong and The Bellarine executive director on October 28. (supplied)

Tourism Greater Geelong and The Bellarine’s Brett Ince has called time on his three and a half year stint as executive director.

Mr Ince will finish up on October 28 and has been a key force in supporting Greater Geelong and The Bellarine’s tourism industry through its recovery of the pandemic, helping tourism spending in the region to bounce back to its pre-pandemic high of being a $1.1 billion visitor economy.

“I’m very grateful for my time with Tourism Greater Geelong and The Bellarine and the genuine relationships I’ve developed throughout the industry,” Mr Ince said.

“I leave very proud of everything we’ve achieved together, especially in recent years.

“I’m excited to take on this opportunity and important role for the Barwon South West region while being able to continue working with a region I know and love.”

Current deputy executive director Tracy Carter will be acting executive director from Friday 28 October while recruitment for a new executive director gets underway. The position will be advertised.

Tracy Carter, who is currently the Deputy Executive Director, will commence in the role of Acting Executive Director from Friday 28 October while recruitment for a new Executive Director gets underway. The position will be advertised in the coming weeks.

“As deputy executive director, I have worked very closely with Brett during his time at the helm of Tourism Greater Geelong and The Bellarine, particularly as we navigated the challenges of the pandemic these past couple of years,” Ms Carter said.

“With the support of our board and the diligence of our team, TGGB will continue to focus on our strategies and implement projects while the process to appoint a permanent executive director is undertaken.”