One of Australia’s largest online property portals, view.com.au, has established a new marketing and sales partnership with the Ocean Grove Voice’s parent company Star News Group.
Star News Group managing director Paul Thomas was excited to launch the partnership.
“Our extensive portfolio of more than 30 weekly and monthly newspapers, and their respective high-performing websites are a vital part of the lives of consumers living in regional markets.”
“This partnership with view.com.au allows us to innovate, adapt and stay more relevant to the community we’ve been serving for many years.”
Star News Group is an independent Australian family-owned media company which publishes across Victoria and Queensland. The arrangement with view.com.au also includes other independent media groups North East Media and Mornington Peninsula News Group.
The partnership is a cross-promotional, commercial arrangement allowing view.com.au to increase exposure across important, regional community mastheads from Berwick News to the Wangaratta Chronicle.
It provides view.com.au with a strengthened digital offering and a platform to amplify digital advertising inventory to local real estate agents.
The promotion commenced Monday and readers can now see digital and physical representation of the relationship across all of the groups’ newspapers and other media assets and key publications.
There will also be an editorial partnership that will allow view.com.au to provide up-to-date property insights and commentary that are invaluable to regional property investors.
view.com.au chief executive officer Enzo Raimondo agreed the partnership was exciting and would be very beneficial.
“We have a very strong, loyal network of regional real estate agents,” he said.
“This partnership with the regional and community publishers allows us to strengthen our regional exposure even further, and drive more traffic to view.com.au.”
