Labor announced over the weekend that it would invest $34 million into Victoria’s live music industry if re-elected on November 26.
The announcement will be welcomed by venues and performers alike, many of which are still recovering from the devastation to the industry caused by COVID-19 lockdowns and restrictions.
Of the $34 million, $20 million will go into the Always Live initiative spearheaded by the Andrews government after the 2018 election.
$7.5 million will be provided to support 10,000 gigs across the state over the next four years, while $2.5 million will be used to establish the Live Music Major Events Fund, which will provide grants of up to $50,000 for music festivals.
Labor also announced a number of supportive measures, with $2 million going towards student mentoring programs and the same amount being donation to Support Act, a charity dealing with the mental health and wellbeing of musicians.
Premier Daniel Andrews also acknowledged the importance of regional Victoria, saying Labor will ensure at least 25 percent of music festivals and live music gigs will be held in regional Victoria.
“Live music is a vital part of the Victorian economy – we are proud of our vibrant creative scene and we’ll continue to back the artists and venues who entertain us all,” Mr Andrews said.
“We have supported the live music industry to bounce back after the pandemic. Now a re-elected Labor Government will continue to back live music with a $34 million package to ensure it grows and thrives.”
“This is an announcement that’s good for artists, good for audiences and good for venues and further cements our reputation as Australia’s live music capital.”
