By Justin Flynn
TARGET has reversed its decision to stop selling menswear at its Ocean Grove store.
Target initially said it was discontinuing selling menswear from its Target Country store on Presidents Avenue as part of a trial, but customer feedback was overwhelming in its disapproval.
The store started rolling in menswear to its shelves from 12 December.
“Over the last few months we have been trialling a new space and range for Target Ocean Grove and have received some great feedback from our customers about the new look store and the current offering,” a Target spokesperson said.
“Based on some of this feedback we have decided to extend the range and include men’s casual tops and bottoms, which includes fleece and knitwear as well as men’s underwear.”
When Target pulled its menswear from the shelves of its Ocean Grove store, it left the town with no place to buy men’s clothing apart from two surf clothing shops on The Terrace – The Green Room and Strapper Surf.
Elderly customers were forced to travel to Geelong for basic menswear.
The Ocean Grove Community Noticeboard Facebook site was flooded with disgruntled customers voicing their disapproval at Target’s decision back in late October.
Ocean Grove Business Association president Ty Simons welcomed Target’s decision.
“It is wonderful news to hear that Target are reinstating the men’s clothing department,” he said.
“I have spoken with a few locals who are very happy that Target have listened to public opinion. Let’s just hope that people now make an effort to buy some socks and undies and support our local Target store.”
