The Geelong Beer Festival is returning to Johnstone Park to celebrate 10 years of delicious food and great beer.
The festival will showcase some of the region’s best food, drink, arts and entertainment from 12pm to 8pm on Saturday, January 20.
Founder and co-director Kieran Blood said he expected close to 5000 people to attend the festival and looked forward to everyone enjoying the day.
“We are truly excited to kick off the next phase of Geelong Beer Festival. The name itself celebrates our hometown and our origins and the look and feel are reflective of our essence,” he said.
“Festival goers can expect a journey of the senses from the moment they enter the site with non-stop free entertainment and activities.
“We’re bold, yet playful, inviting and all-inclusive aligned with our coastal surroundings and summer party vibes.”
The event will feature live cooking demonstrations, brewery tastings, informative activities, kids’ entertainment, and family-friendly activities.
There will also be live music performances by the Ale Capones, Piano Bars’ Andy Pobjoy, Famous Will and cover band Madhouse, along with DJ and saxophone sets.
Mr Blood said the event created a “very fun and safe environment” for people of all ages to “have a bit of fun, a boogie and a dance”.
“It’s multi-generational as we may get a grandson and grandfather and they’re all sitting together and having a few beers,” he said.
“People will sit down in their groups and it’s a very social day. They bring their picnic rugs and chairs and watch a bit of music and have a laugh.”
Tickets for the Geelong Beer Festival are available at geelongbeerfestival.com.au