WHY drive into Geelong when you’ve got East Geelong?
A quick spin down the highway from Ocean Grove and you’re there – it’s unique, it’s relaxed and it’s so, so close.
Sitting between Newcomb, Geelong and the bay is the beautiful leafy suburb of East Geelong – coffee shops, hair salons, gift shops, tech, food, fashion, household goods, art supplies and professional services – in fact everything you could ever need is available in this fashionably chic, fast appreciating area – and everyone is so incredibly friendly.
It may be on the edge of a big city yet it feels like a country town.
It’s all too easy to drive straight through this gorgeous little retail precinct on your way in from the coast, but why don’t you try something a little different? Pull over and go for a casual stroll down Ormond Street and around the corner into Garden Street – you are bound to discover numerous hidden gems.
The following are just a few of the shops well worth making your own:
GOOSE lifestyle concept store was established in 1996 and showcases a huge range of fashion, gifts and ‘homewares with personality’ which stand out from the crowd.
44 Frame Factory is a locally owned and operated business that has been providing the area with custom framing services and a wide range of art materials for over 20 years.
Create On Ormond specialises in invitation design and scrapbooking supplies – offering a wide variety of stationary and craft products to accent the glamorous, fun and luxurious nature of your ceremony – it is a true paper enthusiast’s one-stop destination for inspiration and supplies.
Margaret Helman Wigs is a specialist wig supply, fitting and styling store that operates under the banner ‘Wigs that don’t look like wigs!’ – a hairdresser for more than 35 years, Margaret developed a passion for wigs and helping others, following her experience as a cancer survivor.
Steve and his staff at Steve Connoley Men’s Hair Design (established 1988) understand that a man’s hairstyle is hugely influential to their self image – they pride themselves on fully committing to their clients and their hair, combining years of experience with excellent hair products that are bound to impress.
Apptech provides quality sales, support and technological know-how for all Apple computer products – as an Authorised Apple Service department they use highly skilled and qualified technicians to perform repairs and handle customer phone enquiries. Have an Apple – see
Yet, East Geelong isn’t all shops and shopping – the Geelong Botanic Gardens and the East Geelong Golf Course flank Portarlington Road to the bay providing a green belt like no other.
Take a stroll on the grass, gaze at the water, hit a golf ball, have a picnic – East Geelong is an ascetically appealing suburb with so much to offer; pull over and spoil yourself.

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